Amazon No Option to Upload Video Review

Are you looking to give your concern an border against the 2.5 million-plus currently active sellers on Amazon? Things just got a niggling easier, considering production videos are at present available to sellers on Amazon.com.

Previously, the ability to upload Amazon product videos was available only to vendors. This capability then expanded to Seller Central for any sellers and brand owners that were registered through the Brand Registry.

The expansion of product videos for all active sellers is a huge heave and something all sellers should be taking advantage of. Let'south review some product video basics and tips, including Amazon production video guidelines and ideas for how to make your products polish.

Who Can Upload Production Videos on Amazon?

As of September 2020, product videos are bachelor to all US sellers and vendors. In the EU and UK Amazon locales, this feature is currently an choice for vendors only. If you lot sell in another marketplace, nosotros recommend regularly checking your Seller Central business relationship for updates and checking the Inventory tab for any characteristic additions, regardless of whether or not at that place is an official announcement or update from Amazon.

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At eCommerce Nurse, we frequently optimize images and product details for our wide range of clients. We recommend sellers include a product video if the feature is bachelor to them. It has proven to increase engagement and conversion rates.

What is an Amazon Product Video?

On whatever Amazon production detail page, the product images appear on the left one-half of the folio. Optimized product images are key to your success on Amazon, and then it's no surprise that adding videos can assistance catechumen browsers into buyers fifty-fifty more efficiently.

It's possible for sellers to add up to nine images, but only seven images max will show on most categories. If you desire to upload a product video, nosotros recommend merely uploading six images, leaving the seventh spot for your video upload. Videos may not announced on product item pages with more than six images in the top carousel, then if yous want to be certain your video appears, simply upload 6 images and 1 video.

Why Use a Production Video?

Videos can exist fabricated in a diversity of ways. For example, they can contain product details, bear witness the production existence used, function as a how-to for customers, or characteristic customer testimonials, brand information, and more.

A single video may be uploaded to multiple ASINs (up to 300 at a time in Seller Central and up to 2000 at a time in Vendor Cardinal). This means sellers who might have limited resources can still capitalize on this characteristic. In this example, nosotros'd recommend a more generic brand data video that can serve as a cost-effective means of promotion and increase engagement.

Videos are easy for customers to scout, especially when they are easily accessible on an Amazon production detail page. Rather than leaving your production to go search for external videos or reviews, a customer tin can now see them correct on your product detail page.

Videos tin contain product details, evidence the product being used, function every bit a how-to, feature customer testimonials, provide make information, and much more.

Videos can trigger emotions in customers or tell a story. They allow brands to showcase products creatively and in a mode that places them in a lifestyle situation. Videos can combine music, colors/logos, voice-overs, and even cantankerous-over product placement. They tin also feature trustworthy spokespeople, brand CEOs, and more. But, be aware there are some limits.

Co-ordinate to Amazon, 73% of US adults are more probable to purchase after watching a product video. Some sellers even reported a 9.7% increment in revenue later on calculation a video.

Guidelines for Amazon Product Listing Videos

Like with Amazon product copy and product images, production video guidelines are also fairly strict. Violation of these guidelines will result in your video being removed, suspended access to video uploads/content tools, or termination of your entire account.

Amazon Production Video Guidelines

Exist enlightened of the guidelines and attach to them. Some cardinal ones to notation:

• Videos must be entirely in English.
• Any claims you make (unsaid or explicit) must exist supported by evidence. Yous may provide your personal opinion, provided information technology is clearly noted as such. Whatsoever merits that could reasonably exist interpreted as a factual statement must be authentic and substantiated.
• Whatever products used must be yours and you must be the brand owner.
• No defamatory or derogatory statements about competitor products or brands. Statements about competing products must be factual.
• Videos must not comprise prices, promotion information, discount claims (including words such as "inexpensive," "affordable," "on sale," etc.), or time-sensitive information.
• No health claims, medical claims, or medical advice (see the full department on this topic in Seller Central for more than information).
• No controversial, political, sensitive, or sexually suggestive content.
• Yous must not direct viewers away from Amazon.
• If you mention customer reviews, you must include accurate production data that tin can be substantiated.
• Whatever client review details must be less than one year former.

The near up-to-date guidelines tin can exist plant in Seller Central.

Technical Guidelines

Before upload, your video should be high-quality; 480p or higher is recommended. We advise using a 16:9 aspect ratio for best results. The video must be nether 5GB in file size, and it should be in .mp4 or .mov file format.

It's important that your video looks professional person. If y'all have issues with the content or technical requirements, you can ever rent a professional company--there are many, and Amazon recommends a few specifically. Be sure to consider your make's tone, market, and target customer, plus any FAQs you desire to address or answer.

Another matter to consider is if your product has variations, and how you will business relationship for them in your video. Do they demand separate videos? Or can all of your product information be cohesively placed in one video? Lastly, if you lot program to aggrandize to international marketplaces in the future, y'all volition want to consider that your video may need additional localization downwardly the line. If resource are an issue, perhaps accept a video created that can exist used widely (without dialogue, for example).

Yous also volition need a thumbnail image, which displays earlier a customer plays the video. Don't simply utilise a screenshot. Ensure that your thumbnail is likewise high quality.

How to Upload a Product Video on Amazon

Once your video is created, it's simple to upload and manage. You tin find the video upload tool in Seller Key, nether the Inventory tab. Click on Upload & Manage Videos .

Select your video or drag and drop the file to upload information technology to Seller Central. Enter a descriptive title for your video; less than 60 characters is recommended. Enter related production ASINs and upload a thumbnail image.

One time submitted, videos can have several hours to process and publish, and around 72 hours to announced on the product particular page.

Promote Your Products

With the option to add product videos universally available to US sellers, information technology is undoubtedly one of the best means to promote your products and further optimize your listings. With the adequacy to upload videos beyond your range, y'all should use this at an private level or even make-wide level.

Just exist sure you're post-obit the guidelines and getting support for whatsoever areas you lot are unfamiliar with. If you need help with list optimization, overall marketing strategy, integrated business relationship management and merchandising back up, or help with product images or videos, please contact eCommerce Nurse.

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Source: https://www.ecomengine.com/blog/amazon-product-video-guidelines

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